OUR STORY
Bag-all was founded in 2013 by Swedish stylist Jennifer Wesslau in her New York City apartment. With a vision to promote reuse through stylish, eco-friendly bags and organizers, she set out to create a brand where quality and timeless aesthetics go hand in hand.
Built without outside investors, Bag-all has grown organically, one bag at a time. This independence allows us to stay true to our core values: sustainability, ethical production, and thoughtful design. From chic travel bags and makeup cases to elegant home storage, Bag-all combines style and function for everyday living—always with the planet in mind.
WHY CHOOSE BAG-ALL?
From the materials we choose to the way we ship, give back, and grow, we believe better organization should also mean making more thoughtful choices.
SUSTAINABILITY FIRST
Sustainability has been part of Bag-all since day one. We create reusable organizers and make thoughtful choices to reduce waste and our impact on the planet.
DESIGNED TO LAST
Our organizers are made to travel, organize your everyday, and be loved for years to come—because the most sustainable products are the ones you keep using.
ECO-FRIENDLY SHIPPING
From recycled packaging to smarter shipping choices, we work to make every order a little kinder to the planet.
EMPOWERING WOMEN
Through microloans, we support female entrepreneurs around the world as they grow their businesses and create new opportunities.
REFORESTING THE PLANET
Personalize a Bag-all piece with a monogram, and we plant a tree through One Tree Planted—giving your personal touch something back to the planet.
NOTE FROM OUR FOUNDER
The inception of Bag-all was driven by my desire to embrace entrepreneurship while making a meaningful contribution to the environment.
What began as a humble dream has blossomed into an extraordinary and innovative enterprise, known as Bag-All. Our mission revolves around crafting trendy and elegant bags and cases designed to cater to your needs in organization, travel, and gifting. We encourage you to reuse these items, reducing waste and making a positive impact on our environment.
Together, let's change the way we view and handle everyday products.
Xx Jen
Founder & CEO
OUR PRODUCTS
All Bag-all products are crafted from 100% natural cotton or recycled nylon. Our grosgrain ribbons are made from 100% recycled PET bottles, and all prints use water-based, eco-friendly dyes.
Designed for durability and daily reuse, our bags help reduce waste and support a more sustainable lifestyle.
from nyc to paris
Our stores are more than places to shop. They are where you can step into the world of Bag-all, discover our organizers in person, find your favorites, and make them truly yours with our signature personalization.
From the streets of New York, where Bag-all began, to the heart of Le Marais in Paris, come in, look around, and get organized with us.
353 bleecker street
11 rue des rosiers
Go behind the scenes with our founder, Jennifer Wesslau, as she sketches, tests, and brings new Bag-all designs to life in her Paris apartment.
This is where our journey began—combining thoughtful design, functionality, and sustainability one reusable bag at a time.
Go behind the scenes with our founder, Jennifer Wesslau, as she sketches, tests, and brings new Bag-all designs to life in her Paris apartment.
This is where our journey began—combining thoughtful design, functionality, and sustainability one reusable bag at a time.
