Speaking of family, why do we see your family members in Bag-all's pictures so often?
Mainly because, when I started Bag-all I did so with virtually no money, nor financing. There was no way I could afford to pay for models. In Sweden we have this great saying: One takes what one has. So I used my family as models because they were around- and for free hahaha!
What is Bag-all?
We usually say that Bag-all is a brand that believes we can all do something for the environment by taking small, stylish steps. Meaning, if we all start thinking more about reusing rather than purchasing new things all the time, we save natural resources and reduce garbage. Being environmentally conscious should not equal bad design.
Why is reuse so important?
Because, it is the easiest and cheapest way to live a more sustainable lifestyle. We have to face it: there is no way we can keep on consuming the way we have and are, especially as the population world wide rises.
Why did you move from Stockholm to New York?
My husband and I love New York; the energy and all the opportunities that are there. I felt I needed to be in New York to achieve my full potential. It was a scary thing to move to New York with no real idea how we were going to support ourselves. But sometimes in life you have to jump into the unknown and hope for the best! You can read more about this in my book: Dreamcatcher.
What have surprised you the most about Bag-All and your business?
I am amazed and so grateful for all of the wonderful feedback that we get from our customers. Being in the store on Mott Street can be a virtual love bombing! People are so incredibly generous with their praise and support. In addition to meeting people in the store we get to meet great buyers across the world. It is so fascinating to do business with people from different cultures. It truly makes me love our world even more as people are kind everywhere across the globe. I also love design and be creative. I feel so lucky to have a studio for that very purpose now!
What tips do you have for those who want to be more environmentally friendly?
No one can do everything right, but everyone can do something. Don't think that what you do doesn't matter; each and everyone of us combined will have a huge impact on the planet.