The Bag-all book


The book "I had a dream (but no idea)" is a book about how Bag-all came about. It is written by the owner and founder of Bag-all, Jennifer Jansch. It starts with her dream of having her own business, but not having any idea of what that might be. It leads us through the challenging times, the fun times, the obstacle people, the successes, up until today. Bag-all has come a long way from Jennifers living room to having her bags sold in over 25 countries world wide, a flagship store in Nolita, New York and owning her own printing factory in Brooklyn.

Jennifer believes we are all capable of fulfilling our dreams and goals. In this book you find out how.

The book comes in a super cute cotton bag with grosgrain closing and a handle with the text: "Bag of dreams".


"Dreamcatcher is a must read book for anyone who has a dream of becoming an entrepreneur. Having started a business myself I know how indispensable good advice and inspiration is to getting started. I wholeheartedly recommend this book which has all these components."

Robert af Jochnick, Co-founder of Oriflame a billion dollar cosmetic company operating in more then 60 countries

“I recommend everyone to read this book! I was increadibly inspired by everything in it: the text, the pictures, the quotes, Jennifers' entrepreneurship and generosity. The book will be my most important coffee table book for a long time. Dreams will come true! Thank you Jennifer!”

Kristin Kaspersen, TV-presenter, author and entrepreneur

"Dreamcatcher opens the door to your inner dreams and gives you courage to jump straight into the unknown in the pursuit of them. Jennifers description of her and her familys life project is truly inspiring."

Carina Nunstedt, Editor in Chief Books and Dreams

“This is honestly one if the best how-to-start-a-business books I've ever read. Jennifer's ability to listen to her own heart and at the same time take good advice from others literally changed and pivoted her business several times in this very personal story. She is living proof you don't have to have a perfectly thought out idea to start your business.”

Calle Sjönell, Head of Facebook Creative Shop Nordics



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