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The Bag-all book

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The book "I had a dream (but no idea)" is a book about how Bag-all came to be. It is written by the founder of Bag-all, Jennifer Jansch, and starts with her dream of having her own business, but not having any idea of what that might be. It leads us through the challenging times, the fun times, the obstacles, the successes, and up until today.

Bag-all has come a long way from starting out in Jennifer's living room to having its bags sold in over 30 countries worldwide. Bag-all now has three stores around the world, a flagship store in Nolita, New York, and can be found in many large department stores.

Jennifer believes we are all capable of fulfilling our dreams and goals. In this book, you'll find out how.



"Dreamcatcher is a must-read book for anyone who has a dream of becoming an entrepreneur. Having started a business myself I know how indispensable good advice and inspiration is to getting started. I wholeheartedly recommend this book which has all these components."

Robert af Jochnick, Co-founder of Oriflame a billion-dollar cosmetic company operating in more than 60 countries

“I recommend everyone to read this book! I was incredibly inspired by everything in it: the text, the pictures, the quotes, Jennifers' entrepreneurship, and generosity. The book will be my most important coffee table book for a long time. Dreams will come true! Thank you, Jennifer!”

Kristin Kaspersen, TV-presenter, author and entrepreneur

“This is honestly one of the best how-to-start-a-business books I've ever read. Jennifer's ability to listen to her own heart and at the same time take good advice from others literally changed and pivoted her business several times in this very personal story. She is living proof you don't have to have a perfectly thought out idea to start your business.”

Calle Sjönell, Head of Facebook Creative Shop Nordics