This is my husband roaming through the garbage outside Modell’s on Amsterdam Avenue late at night. Don’t be alarmed there is a perfectly good explanation for this! Just keep reading…The main idea behind Bag-all is “reuse”. In fact I came up with the slogan: “Please reuse, Waste reduce” before I even had the bags.
Those of you who have read my blog for a while might have seen the video I have made about why reuse is so important. If you haven’t seen it you can watch it here: Please reuse
Of course I live like I preach. Actually, I am so extreme in this way of thinking that I was extra happy to have three girls – just so they could inherit each others clothes. I also run my business the same way. For instance, we pack everything in reused cardboard boxes. Hence my husband roaming through the garbage on Tuesday evenings. This is how it works: on certain days of the week there is garbage pick up for cardboard and paper. Those evenings the stores put out masses of neatly folded boxes on the side walk. The boxes are clean (have only been used once to ship whatever was in them) and perfectly good for many more uses.
This was Micke today going through the discarded boxes outside the girls school. (There were a bunch of kids out on the schoolyard for recess and I was praying it wasn’t Margaux’s class as I think she would have been mortified if her parents were spotted going through the garbage on the curb). Micke very satisfied with the “catch of the day”. There is something very interesting and almost magical about these boxes. Every time we need boxes a certain size we find them on our block. I swear to God, it never fails. Like after the last show I did, New York Now, a gift fair, I had (luckily) gotten many, many orders that needed to be shipped. Micke and I were walking down our street discussing the fact that we needed at least 15 boxes a certain size. Wouldn’t you know it, the next thing we see is a big transparent plastic bag with 15 neatly folded boxes in the exact right size 20 meters from our house. It has happened so many times, like today, that I no longer see this as coincidence but as this is meant to be.
I felt I needed to explain why the boxes have duct tape all over them (old bar codes needs to be covered) to my clients so I have ordered some stickers to explain why they look the way they do.These were among the orders we needed to ship out today. See how they are the perfect size to fit the boxes Micke found on the street.Can you find stuff in your environment that you can reuse? Please share in the comments.
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Today we started a pop-up Bag-all store in SEIBU Department Store, at the flagship
store in Ikebukuro, Tokyo. The pop-up will be open for two weeks, so if you are in Tokyo stop by and say hello!