I think this quote by Richard Branson is great, but it could also have been:
“If you have a great idea, never mind if you have no idea how to do it. Say yes to yourself -then figure it out along the way!”
I first got the idea for Bag-all when I by chance found a small environmental movement that was talking about: wrapping gifts in reusable fabric gift bags. A completely new concept to me. They were saying that you can save the environment from a lot of garbage by using fabric bags instead of paper to wrap your gift. I just thought this was the best idea since sliced bread. The only problem was that the gift bags that were available were unattractive, in my opinion. So being a stylist for 20+ years I thought here I could really DO something. And I thought: making fabric gift bags – how hard can it be?
The answer turned out to be – it was pretty freaking hard!
I had NO idea how to do any of it:
* Produce a product.
* Market a product.
* Sell a product.
* Ship a product.
* Set up a web shop.
* You name it – I didn’t know how to do it. Except photograph the product (which of course have been incredibly helpful.)
I have had to figure out every little step myself and I still do most of it myself. I know my business inside out thanks to this and I am incredibly grateful for it. Although it has been a lot of work and it still is.
Besides the unexpected amount of work and having everything that can go wrong actually going wrong, the reward is much greater than I anticipated. Not financially, but getting the appreciation and love from people who e-mail me saying how much they love the bags and the concept! I am blown away by the fact that people take time out of their busy days to drop a line showing appreciation!
Another reward is me being proud of me! I didn’t know I had this capacity in me and I would have never found out if I hadn’t taken the leap of faith and going for my dream of owning my own business.
Today we started a pop-up Bag-all store in SEIBU Department Store, at the flagship
store in Ikebukuro, Tokyo. The pop-up will be open for two weeks, so if you are in Tokyo stop by and say hello!