Say yes - then figure it out!

Say yes - then figure it out!


I think this quote by Richard Branson is great, but it could also have been:

“If you have a great idea, never mind if you have no idea how to do it. Say yes to yourself -then figure it out along the way!”

This is what I did when I started Bag-all. It was a combination of being brave, going for a calling and totally underestimating how much work it would be.IMG_3438


I first got the idea for Bag-all when I by chance found a small environmental movement that was talking about: wrapping gifts in reusable fabric gift bags. A completely new concept to me. They were saying that you can save the environment from a lot of garbage by using fabric bags instead of paper to wrap your gift. I just thought this was the best idea since sliced bread. The only problem was that the gift bags that were available were unattractive, in my opinion. So being a stylist for 20+ years I thought here I could really DO something. And I thought: making fabric gift bags – how hard can it be?

The answer turned out to be – it was pretty freaking hard!

Mixed 7-pack tower

I had NO idea how to do any of it:

* Produce a product.

* Market a product.

* Sell a product.

* Ship a product.

* Set up a web shop.

* You name it – I didn’t know how to do it. Except photograph the product (which of course have been incredibly helpful.)

I have had to figure out every little step myself and I still do most of it myself. I know my business inside out thanks to this and I am incredibly grateful for it. Although it has been a lot of work and it still is.IMG_2909

Besides the unexpected amount of work and having everything that can go wrong actually going wrong, the reward is much greater than I anticipated. Not financially, but getting the appreciation and love from people who e-mail me saying how much they love the bags and the concept! I am blown away by the fact that people take time out of their busy days to drop a line showing appreciation!

Another reward is me being proud of me! I didn’t know I had this capacity in me and I would have never found out if I hadn’t taken the leap of faith and going for my dream of owning my own business.

If you have a dream I can only recommend you go for it. I know – it is scary as hell getting on a road less traveled, but at the end (although there really never is an end) there is a pot of gold. IMG_2948

xox Jen

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