It's not work - it's a lifestyle!

It's not work - it's a lifestyle!

Ever since I started Bag-all my family’s life has drastically changed. Everywhere you look in our house there are bags. Bags being shipped to someone, samples of new bags, bags being photographed, bags, bags, bags… Margaux even had to give up her bedroom and start sharing with her little sister in order for me to fit in an office space in her old room.

My husband Micke helps me with absolutely everything from packing…

Here is the first part of the orders we got from the sale on One Kings Lane (

photo 4

…to carrying envelopes and boxes to the postoffice.

photo 3Here he is sitting in the middle of us “testing” the display for the Gift-it show we are doing at the Javits Center here in NYC starting tomorrow.

photo 1

Here he is helping me set it up.

photo 2I have even had my friends involved in changing the ribbons (from purple to black) in hundreds of bags and packing hundreds of Christmas bags going to Amazon.

In the beginning I thought it was kind of tough having to put in all the hours. Working every day of the week. Although I really truly love Bag-all, what it stands for and my mission to spread the importance of “reuse”, work at times felt like a chore.

However, my perception of my business changed radically a while back when I was talking to the lovely Anine Bing about business.

This is a picture from a cover shot I styled with Anine and her kiddos Bianca and Benjamin.

photo-64Anine has started her own fashion label and worked really, really hard to get it off the ground. We talked about the fact that you do have to make sacrifices in order to be able to put in the effort that is required to get at business going. More often than not all there is time for is work and family, no play.

Anine then said “Starting your own business is not work – it is a lifestyle”.

It’s amazing how a few words can have a such big impact and change the way you view things. Her statement made me understand that I have to change my mindset and accept this new phase in my life. I started realising that Bag-all is now the sixth member of ur family and I stopped expecting things to be any other way.

Work no longer feels like work, more like taking care of a baby that needs love, food and attention to grow and be strong.

Have a great weekend everyone!

I will be working/enjoying myself at the Gift-it show;)



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