Camilla, who has a really nice store named MiniMe in Sweden (Näsbypark Centrum), told me that when people come into her store they really love Bag-all’s gift bags, but they don’t understand what they are for or how to use them.
Display from Camillas store, isn’t it great?
Wrapping gifts in reusable bags is a new idea to most people so I totally understand that people won’t automatically know how to use them.
The first thing the customer will think of is the price. They are thinking – first I am buying a gift – on top of that I have to pay for the bag. This seems a bit much, the bags range from $5-$9/each. Bag-all gift bags
Many don’t think about the fact that they don’t have to give the bag away, they can just keep it in the family. This is what we do. We have about 20 bags that we give back and forth to each other. I store them flat in a drawer, just lite bed linnen, that way they are ready to go next time we need to use them. In a family of five that is: five birthdays a year, Christmas, father’s and mother’s day, Easter etc…
Our bags are being put to good use! And of course when you use them like this it becomes way cheaper than buying wrapping paper, tape, string, cards etc And if you are an unorganised person like me you don’t have those things laying around the house and must go out and purchase them, which is an additional hassle.
Or if you choose to give the bag away the bag in itself becomes a gift. Which is not a bad thing.
With all those things said to me the most important thing about the reusable gift bags is the environmental aspects. By reusing your gift wrapping you can save some trees and the planet from the chemicals required to create paper, tape and string. These also needs to be transported across the world. By wrapping your gifts in the reusable bags they only need to be made and shipped once – then you can use them hundreds of times.
Please consider the statistic below, for instance if every family (in the US alone) reused 2 feet (approx 60 cm) of string that would be enough to tie a bow around the Earth!!!
What really gets to me the most is the fact that 4 million tons of additional garbage is created from wrapping paper and gift bags. People – we don’t need this kind of garbage. Some packaging we do need, for food for instance. But wrapping gifts, no we do not need it.
Not only does the bags reduce garbage, but they are incredibly easy to use. In less than 15 seconds your gift is wrapped! Warning though: using the bags is pretty addictive and you won’t want to use paper again once you started using the bags.
If you read this blog you already know how passionate I am about this. I even made a video on how anyone can make their own gift bags: Make your bag no need to buy Bag-all’s bags.
As this is a new concept it requires a lot of explaining from those who sell them – I am so grateful to all of those, like Camilla, who put their time, energy and invest in this!
Here is a display from a very early adapter, Ann the owner of a beautiful gift shop in Stockholm, Drömhuset, in Östermalmstorg. She was one of the first to understand the idea and bought my bags for her store.
If we all start informing one or two other people this message could spread pretty quickly!
Please reuse – waste reduce!
In the latest issue of Scandinavias largest bank Nordea's magazine Share, you can find and interview with Bag-all's founder Jennifer. She explains how she came up with the idea for Bag-all, and why using re-usable giftbags is a great way to be a little bit more environmentally conscious.
You can read the full article here. If you want to know more about Jennifer's and Bag-all's journey, from idea to finished product, you can buy Jennifers book Dreamcatcher here. The Book is delivered in a cute bag, that of course can be used over and over again.