How an idea was born part 2

We have finally arrived in Sweden! Packing for the whole summer is kind of hectic in a family of five and with a cat in addition to that.

As I have mentioned before on this blog I am incredibly bad at packing, which is one reason I created the Bag-all Travel Collection. This is what our packing looked like + four ginormous North Face bags and the cat cage and five carry on bags…photo 3

Once at our country house the girls started doing all the things they have missed. Like playing swedish board games, this is “Kalle Anka spelet” (the Donald Duck game).


Now, back to the list I made prior to starting my business Bag-all.

Numer 3 on my list of things I wanted my business to be was eco-friendly.

4. Cheap. I needed to find some sort of product that would be cheap to develop as I didn’t really have any money to invest into my project.

photo 2

So at this point I knew:

* Something web-based

* Something flat, easy to ship and store

* Something eco-friendly

* Something cheap to develop

As I still had no idea what my product was going to be I was thinking of many different products. Perhaps I was going to produce some sort of jewellery? I was thinking of making bracelets with affirmations such as: “I am beautiful”, “I am healthy” etc. As I am a big believer in the power of affirmations having them on your wrist would remind you of thinking these positive thoughts.

This idea of jewellery made me start looking for small fabric bags for the bracelets. That is when I came across the idea of reusable fabric gift bags. There were a handfull of american sites talking about the idea of reusing your gift wrapping. I just thought this was the most genius idea ever! And – guess what – the idea could be: web-based, flat, eco-friendly, cheap.  Once I came across the idea, thanks to my list I was able to recognise it. This is it!!



All this made me think deeply about this – why on Earth would we be wrapping our gifts in paper?

To produce paper forests needs to be harvested and strong chemicals and dyes are required. Then of course the paper needs to be transported across the world. Then the paper becomes garbage in seconds and this garbage then has to be dealt with. Honestly there is nothing good in this cycle in my opinion.

So, the idea they where talking about was great in my opinion. But – the bags they where producing was not in my taste. Being a stylist I like design and I really don’t want to have things that I don’t care for in my house. I firmly believe that good design is a vital part of the environmental movement. I think people are much more inclined to make environmental choices if the design is good. Basically people want to buy something they would buy either way.

Finally I had my product! I was going to produce reusable fabric gift bags!! Piece of cake - I thought. Of course this was not the case. But that is another story…


My point is that if you want to do something/something else in life you don’t necessarily have to know what that something is. Many people limit themselves by saying: “I have no ideas”. But you can always start making a list without knowing the end result. It took me more or less three years to understand what “my” product would be.

I think the most important thing to start thinking about is how you ideally would like to live your life. What is your dream-life like? Once you know that you can start paving the road to get there!



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