I often get the question how I came up with the idea for Bag-all and I can tell you that it was a long process. In fact it took me several years from when I first got the idea to when it was ready. And in between everything that could possibly go wrong of course did.
Let me rewind a few years. Back in 2008 when Caprice was born Micke and I decided to move to New York for a while to see what it would be like to live here with children. I had lived in New York during most of the 90-ies and knew I loved it. Then I met my husband Micke in 1997 and he started loving New York as well.
In Sweden we have 12 months maternity leave so we decided to go for it.
We rented a one bedroom apartment in a town house on 73rd street between Park Avenue and Lexington Av.
It was during this time I started to understand that I would have to create my own business in order to be free. Free to live where ever we would like and free to spend my time the way I choose to. I also realised that my business would have to be some sort of product that would be produced over and over. Working as a stylist and journalist you can only sell your "story" once and then you have to start on a new one.
So this was the starting point.
I then started making a list of what I would like my product to be like. I still had NO idea what the product would be. At the top of my list I had written:
* Something eco-friendly
Then I got inspired by a british husband and wife team selling prints, www.thecalmgallery.com. I though how clever to sell something flat that can be stored in your house and is easy to ship. So next on my list:
* Flat, easy to store and ship
I want to be able to be anywhere in the World:
* Needs to be web-based.
I think it is necessary to write everything down in order to accomplish your dream. It is as if things your physically write on paper is more likely to happen than things you just think about. According to "The Secret" the Universe starts organising itself to help in the realising goals when they are clearly set and I believe that is true.
I kept on adding to the list over a couple of years. Anything that inspired me went on the list. I think this process made me ready "recognise" the product when I finally came across it in 2011. I was browsing the internet looking for a fabric bag for some jewellery when I saw a few web-shops selling reusable fabric gift bags. I thought that this was such an awesome idea. But I didn't like the designs at all. So I thought that with my background as a stylist here is an area where my expertise could add something. And I also thought making fabric bags, how hard can it be?!!? Little did I know.
Here is the very first bag I made for a friends birthday.
Part 2: Production, tomorrow!
Happy Sunday everyone!
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Keep your headphones protected with our new Black headphone case. The bag has a bottom so it stands up by itself, making it perfect for storing the headphones at home in-between uses.
To make it even cooler, add a monogram to the bag, or maybe a line from your favorite tune?
The case is lined with a stylish red and blue striped fabric and if you prefer letters over pictures, fear not! We still have our old Headphone print in the my cases collection.
Get yours here
If you have a dream and need a little push in the right direction to catch it; this is the perfect book for you to read.
The book "I had a dream (but no idea)" is a book about how Bag-all came about. It is written by the owner and founder of Bag-all, Jennifer Jansch. It starts with her dream of having her own business, but not having any idea of what that might be. It leads us through the challenging times, the fun times, the obstacle people, the successes, up until today.
Order it online or get it at our flagship store at 219 Mott Street, NY. Included is also this cotton bag "Bag of dreams".
Model Sofia got her tablet case monogramed in red at our store in Nolita. This case will keep you tablet safe and sound while looking real good. It has stylish striped padded lining, and a zipper with grosgrain ribbon for extra protection.
Pimp it up and personalize it here.