One of the funnest things about starting something new, like a business, is to receive feedback. It really makes all the struggles worth it! The internet is a great tool when it comes to spreading peoples thoughts. I am constantly surprised with how nicely people write about Bag-All (I find links by seeing where people who visit my website, find Bag-all.com). For example, yesterday I found this blog post by a 19 year old Swedish blogger, Danielle Gustavsson. She really understands the whole concept of Bag-All and has clearly put down a lot of energy to take pictures from my website to illustrate the message on her blog. BIG thank you to you Daniella!! Below I’ve copied and pasted her blog post.
Every birthday and Christmas, most people receive presents wrapped in giftwrapping paper, and what happens after this? It gets thrown away. Whats even the point of buying giftwrapping paper, if the child is just going to tear up the nicely wrapped paper, if its just going to land in the garbage? For a future perspective, this wasteful tossing of paper is unsustainable. Think about what it looks like outside of you and your neighbors house after every Christmas. So many trashbags get filled of giftwrapping paper that is ready to just be thrown out. To throw out some concrete facts, in the USA alone, about 4 million extra tons of waste is seen around the holidays – and again, that’s only in the US! Aside from the paper, there is also tape, ribbons, etc., that also needs to be created from nature, ready to be color printed and shipped. Jennifer Jansch, a Swedish stylist who now lives in New York, took an interest on this and started experimenting with reusable giftbags made in fabric that can be used over and over again for years. The outcome was, Bag-all.
Very simple fabric bags, that one can simply wrap with a ribbon. She has made these bags in many shapes and sizes, with very cool designs!
Think, how genious! And on top of it being sustainable, one can wrap a present in a matter of seconds. Then one doesn’t need to buy paper, find tape, take time to neatly wrap it, etc. It’s so simple, yet so stylish! Jennifer has adventured with her idea, and even made “travel bags”, so instead of putting your shoes or other traveling things in plastic bags, there are fabric bags for this too (Also very stylish)
For press, Jennifer uses her own family as her models.
This is how it looks like under the tree. An incredibly smart idea, and I am so impressed by people like Jennifer. If you want to buy Jennifer’s beautiful bags, click here: Bag-all
Today we started a pop-up Bag-all store in SEIBU Department Store, at the flagship
store in Ikebukuro, Tokyo. The pop-up will be open for two weeks, so if you are in Tokyo stop by and say hello!